Technical SEO vs. Content SEO
Technical SEO vs. Content SEO — it’s not a battle to the death. It’s just two kinds of SEO…and a subject that creates a lot of confusion. So what should you know about technical SEO vs. content SEO? Content SEO Content is king. There is nothing you can do with technology that can make up…
Do Manufacturers Need Google for Manufacturing?
Industry Week wants a special Google — that is, a special search engine — for manufacturers and their industrial partners. Pointing to the supply chain problems that have arisen during the pandemic, they suggest that part of the problem is that Google isn’t taking care of industrialists. “The U.S. has significant advanced manufacturing capabilities, yet…
Changing Web Page Titles
We got an alarmed email from a client saying that their navigation wasn’t working correctly. Website navigation is basically just a collection of links, and sure enough, one of those links wasn’t working. We explored further and found the cause of the problem: someone had changed the name of the webpage, and the address as…
A Perfect Buyer Persona
Meet Joe. He’s marketing director for a biotech firm. His background is in marketing, not tech, but he’s aware of the value of digital marketing and has a realistic understanding of how it works. He has a small staff or no staff at all, and he’s a busy guy. While he works for a company…
Tool Tryout Tuesday: Fotor
When Fotor contacted me to ask for a review of their online photo editor I actually thought they were Foter, a tool I reviewed here years ago, which no longer exists. Not realizing that Foter had disappeared into the ether, I thought it was high time for an update. In fact, Fotor is a very nice…
COVID-19 Confusion
The Pew Research Center tells us that 85% of Americans wear masks when they’re out and about, but some people continue to resist. It’s a small effort, the data in favor of it is overwhelming, and yet there are people who fail to or even refuse to wear masks. Even more wear them incorrectly. It’s…
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