12 Review Sites for Your Business
72% of consumers in a recent survey said that they trust online reviews as much as personal recommendations from friends (hint: way more than they trust ads). The vast majority of consumers do research online before making a purchase, even if they buy in person, and many check reviews while they’re actually in a store.…
What’s the “About Us” Page For?
The “About Us” page on your website is one of the trickiest to plan. You don’t really want people to land on it first, so SEO isn’t the main issue. Conversion is central. The essential thing is to understand how people use this page. Many times, “About Us” pages are written as though they were…
Happy Administrative Professionals Day!
Administrative Professionals Day has a history going back to 1942. That history shows how the work of administrative professionals has changed — and how our attitudes have changed, too. This important day started out as “Take Your Secretary to Lunch Day.” It was extended to a full week so it would be easier to get…
SEO for Medical Practices
In order to maintain or grow your medical practice, you need to do some form of marketing. Right now, digital marketing makes the most sense. People looking for a doctor want a convenient location and someone who will accept their insurance. But faced with a list of options, they will go to your practice website…
SEO and Search Intent
One of the most important factors to consider in your SEO strategy is your ideal customer’s path to purchase. If you’re offering a Zumba dance program that helps with joint pain, you need to think about everything your ideal customer does between beginning to feel concerned about joint pain and choosing to sign up with…
Why You Need an SEO Strategy
Here are some things people think will give them all the benefits of SEO: Submitting their website to search engines repeatedly Super secret SEO tricks added to their code Press releases Finding out what keywords their competitors are using and putting those into their text a bunch of times Here are some things that experts…
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