SEO for Dermatologists
Search Engine Optimization, or SEO, provides the best return on investment in healthcare marketing. The object is to communicate well with search engines like Google, as well as with your human visitors, so that you will show up in the SERPS (search engine results page results) when people look for your services online. SEO for…
Marketing to Snobs
While we were traveling to a conference once, Rosie told me I was a tea snob. True, I was bypassing the teabags in the hotel room for my preferred brand, an ample stock of which I had brought with me. Equally true, I choose which restaurant to visit for breakfast based on the quality of…
Basic Linkbuilding for Today
Linkbuilding is one of the most important things you can do for your website; that’s been true since the Google algorithm was first developed, and it’s still true today. Basic methods for linkbuilding have changed somewhat since then, though. Here’s a step by step guide to the essentials of linkbuilding right now: Have a good…
A New Website for a Preschool
We’ve built websites for quite a few preschools by now. The most recent is for a local school that serves families with kids from babies to kindergarten, plus summer programs for elementary school children. The school had a website which they had built in-house. It presented the information they needed to share, but didn’t show…
Trying Out Yoast Progress Planner
Yoast has a new plugin, the Progress Planner. It gamifies keeping your website up to date. Here it is right out of the box: You can see an initial score of 5. We have not seen anything lower than that. You can also see right away how many plugins you have and whether any need…
SEO Pitfall: Avoid Overoptimizing
“Optimize” means to make something the best it can be. Search engine optimization is about making your website communicate as well with search engines as it possibly can. So how could anything be overoptimized? Wouldn’t overoptimizing your website mean that your website would be too good? That’s not what Google’s overoptimization penalty is about. An…
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