Your Website and the Americans with Disabilities Act
The Americans with Disabilities Act requires that every “place of public accommodation” should be accessible to people with disabilities. All goods and services available to anyone must be available to people with disabilities. This is probably not news to you. What may be news is that your website is a place of public accommodation. What…
An Introduction to Google Ads for Traditional Marketers
97% of Americans use Google to find information about goods and services. Only 13% use phone books. Simple arithmetic tells us that most of these die-hard Yellow Pages devotees are also using Google. Google Ads are obviously an important marketing tool. But as with many things that are no longer new but also not completely…
Reaching Out to New Demographics
As you’re reopening, rebuilding, or rebranding, you might be ready to reach out to a new audience. Maybe you’ve realized you want to work with a younger crowd, or an older one. Maybe you’ve decided that men as well as women could benefit from your offerings, or you have a new product you think would…
Trying out Bertha AI
For Tool Tryout Tuesday, we tried out Bertha.ai, a new content generating plugin for WordPress. We paid for the tool and have been testing it for about a month now. Bertha claims to be able to write full websites and blog posts. We’ve tested its ability to write blog posts. The content of your website…
Is Your Website a Camel?
You know what they say about the camel: it’s a horse designed by a committee. This can happen to websites, too. You sit down with a web firm and provide them with all the information they need to design the best possible website for you — your goals, your resources, your competitors, your target market’s…
A New Ecommerce Website
We’ve just launched a new ecommerce website for a long-term client. Ecommerce websites can be different from other website builds. One reason is because they have such clear goals. When we ask — and we always do — “What do you want people to do when they visit your website?” we know that there are…
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