Website Redesign Process: New Ideas
Every website needs updating every two or three years. The technology changes, the styles in web design change, and your business probably changes enough in that length of time that you need updates in content and images, if not in style. We’re getting ready for our own redesign, and it’s high time since we’ve had…
(Harmless) Stalking for Fun and Profit
Knowing more about your customers can mean knowing the kind of content they’ll enjoy and find useful, the places you should be to connect with them online, and the kinds of offers they’ll find appealing. When you really know your clients, you’re less likely to fall prey to overgeneralizations (“Nobody watches TV any more”) or…
Facebook as a News Source
Facebook is still a popular news site — 31% of respondents in a recent Pew Research survey said they regularly get their news from Facebook. 59% of those surveyed in 2020 said they thought news on social media was likely to be inaccurate, but that doesn’t prevent people from using social media to find news. …
Is WordPress a Good Choice for Your Practice Website?
Doctors and other health professionals are beginning to realize that a practice website is important, not just for marketing but also for online reputation management, patient education and engagement, and meeting the needs of younger, healthier patients who can help keep your practice profitable. Once you’ve decided that you need a practice website, one of…
Copyright and AI Content
We’ve watched the growth of artificial intelligence tools that generate web content with interest. Our focus has been on whether it works or not — is it a good way to save money on web content, for example? There’s another issue, though: copyright and AI content. Check out our experiences with these tools: Autogenerated Content…
My Google Ads Aren’t Working!
You’ve taken the plunge with Google Ads and set up a campaign. But your ads aren’t getting clicks, or they’re getting clicks and they’re not leading to sales. What’s going on? Is it just that your Google ads aren’t working? It could be your ads The image at the top of this post is a…
Can we help you?