Dumbing Down Your Website?
“I know I have to dumb down my website,” a business owner told us. He had built his own website, and it contained some good information. We had some suggestions for ways to make the site communicate better with search engines and perhaps also with prospective customers. Dumbing down wasn’t actually what we had in…
How Will AI Affect Your SEO Strategy?
We’ve written before about AI text generators, specifically from the point of view of content marketing. Now, however, these AI tools are being discussed as game changers for search. We’re all about search. We know that having a beautiful website with compelling stories and urgent sales pitches does nothing if your target audience doesn’t see…
A Website Redesign
Does your website need a redesign? A website redesign can do a lot of good things for you, but it can be hard to decide when it’s time to make the leap. Here are some questions to consider. Do you need a technical update? There are often warning signs when your website is near end…
Avoiding Lost Posts
A client recently told me that she was concerned about losing her favorite posts. What’s a lost post? For this client, it could be a great post from the past. Particularly excellent blog posts from years past needed to be readily available, she felt. It took a little back and forth to find out what…
Dumbing Down Your Website?
“I know I have to dumb down my website,” a business owner told us. He had built his own website, and it contained some good information. We had some suggestions for ways to make the site communicate better with search engines and perhaps also with prospective customers. Dumbing down wasn’t actually what we had in…
Yoast Adds Inclusive Language
Yoast SEO, a popular plugin for WordPress websites, is breaking ground with a new feature. The plugin already checked your website’s posts and pages for search engine optimization and readability. Now it will also check for inclusive language. What’s inclusive language? Inclusive language refers to words that don’t exclude anyone. For example, an article about…
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