Google Is Sunsetting Universal Analytics
Google Analytics is shutting down their Universal Analytics and will offer only GA4. What does this mean for you? You need to set up GA4 analytics for your website We’ve written about the new Google Analytics before, and we have set it up for all of our retainer clients. You may not have set it…
Can Chat GPT Choose Your Keywords?
We expect that generative AI tools like ChatGPT will end up being as useful as calculators. Just as we wouldn’t ask a calculator to do our taxes, we don’t expect ChatGPT to be able to write good blog posts. But we have been working on identifying the tasks it can help with. Rosie suggested that…
Keywords: It’s Complicated
Once upon a time, the relationship between search engines and keywords was simple. People would type a word into the search box and the search engine would simply show all the pages with that word, probably in chronological order. You can still see this type of simple search engine on most internal site searches. Then…
Traffic Loss
Over the past six months, we’ve lost 3% of our traffic at this website every month. This is depressing, of course. How did it happen? Life. We were super busy taking care of our paying clients and we were working on our new redesign (we hope you like it). We figured we would get the…
WordPress Updates: How and Why
We like long relationships, and most of our clients work with us over the long term. They don’t have to think about WordPress updates, because we take care of that for them. However, we also build websites, and some of the clients whose sites we’ve built are their own webmasters. They have to think about…
Building Blocks: The Evolution of WordPress
I had the pleasure of writing the second volume of the WordPress history book last year. The new book, called Building Blocks: The Evolution of WordPress, reviews the history of WordPress, the software and the community from 2013 to 2023. You can download a free copy at Github. What’s up with WordPress? The past decade has…
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