Google Ad Management
I used to work with a company that had me for SEO and someone else for ad management. She used to describe her most important task as going into the Google Ads dashboard on Monday and checking to see if anything horrible had happened. I can relate, but that’s more a humorous comment than an…
A New Industrial Website
We’ve just launched a new website for a long-term client, a manufacturer’s representative for flow control products. They’re local to us, so we had the opportunity to visit their warehouse and get a clear idea of the products they supply. Every website we build is specifically designed to do the job the site owners need…
Pantone’s Color of the Year 2025: Mocha Mousse
International color experts Pantone have been offering a new Color of the Year every year since 2000, when they kicked it all off with Cerulean Blue. This year, it’s Mocha Mousse, a milk chocolate shade that is supposed to be luxurious and comforting. Colors of the Year are very rarely neutrals, and this year’s choice…
Shutting Down Your Website
The Pew Research Center made an interesting experiment. They checked on more than a million web pages that had been online 10 years earlier and found that 38% of them were no longer online. As they looked deeper into this digital decay, they found that 23% of all webpages had broken links — that is,…
Measuring the Effectiveness of SEO Strategy
We like long-term, full service relationships with our clients. This produces the best results. We’ve had some clients who work with us for a while and then decide they can do it in-house, and then come back, and then drop some services and then pick them back up again, and generally chop and change a…
How’s that Keyword Performing?
Recently a client expressed concern about a particular keyword that had been bringing traffic to his website, but had slowed down. He was concerned about seeing his keyword performing sluggishly. If you’ve faced the same issue, you might like to see how we approached it. Question 1: Is the keyword really bringing less traffic than…
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