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Where Should You Advertise?
We focus on inbound marketing. Our clients see much more traffic from organic search than from any ad buys. However, if you have the funds to do some advertising in addition to your content marketing, you will want to make sure you put your resources toward the right media. So how can you decide —…
PhP 8.2 and You
Has your web team told you that you need to update to PhP 8.2? If so, you might have responded with, “What, now?” Let’s explore this announcement a little more closely. What is PhP? PhP is a computer language, a language used by computers and by people wanting to communicate with computers. It is the…
A Book Promotion Website
Quite a few of our clients are authors or have books to promote on their websites. We’ve recently updated the website of a long-term client to showcase his new book. The point of the website update is to focus narrowly on the new book. The homepage is essentially a landing page we can use for…
Digital Marketing Fears
In one episode of the popular TV show Big Bang Theory, waitress Penny decides to market her crafts for some side income. Theoretical physicist Leonard builds a website (which the gang thinks looks like a 13 year old girl’s Myspace page), and almost as soon as it is launched Penny receives a rush order for…
Considering Threads for Your Business?
Threads is a new alternative to Twitter from Meta, the Facebook company. Compared with Twitter, it allows longer posts: 500 characters, with videos up to 5 minutes long. When you sign up — just download the app from your Instagram account — you will be offered the chance to follow all the same accounts you…
Marketing Like Pepsi
When Pepsi (or Coca-Cola — I don’t care) make a marketing plan, they are secure in the knowledge that the great majority of their visitors know these two things: what they offer how to get it Practically everyone is aware that Pepsi is a soft drink. They know how to go to a store and…
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