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Masculine Websites
What makes a website masculine? If you try and picture a masculine website, it probably looks like it was either designed back in 1950, or it just wandered out of the desert looking for a cold sarsaparilla. This sort of back in time style is pretty popular with websites trying to capture a male audience,…
Is Your Website Too Wordy?
Is your website too wordy? Can a website be too wordy? The big problem with the term “wordy” is that it means different things to different people… at different times.
RTs Are Not Endorsements
If you have an X/Twitter account you’ve probably seen the phrase, “RTs are not endorsements”, “Retweets are not endorsements”, or some other variation attached to someone’s Twitter bio. This is basically just a disclaimer that means they may or may not agree with what the tweet says, either way they are sharing it, and don’t…
Christmas Creep and the CPG Website
“Christmas creep” is the evocative name journalists have given to the practice of beginning holiday marketing early — October 1st is considered the line in the sand, but Walmart and Amazon sent out holiday toy lists in September this year. 64% of holiday shoppers did their Christmas shopping in October or earlier this year….but 15%…
Basic Rules for Sales Pages
Sales pages are not the same as other pages on your website. These are the pages that are supposed to sell something, and most websites have them — or should have them. Follow the basic rules for sales pages and you will see an increase in conversions. We’re not talking about the pages that have…
Blogging for Spas
Blogging is the most effective tactic for improving your website’s SEO. Search engines value fresh, high quality content. Your human visitors value entertaining and informative articles at your website. People looking for goods and services usually start by searching for more general information. Your blog allows you to answer those early questions, and then to…
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