Rosamond Haden
Customer Experience: Ulta vs. Sephora
A few years ago, I shopped fairly equally at the two main cosmetics giants, Ulta and Sephora. If I had been asked, I would have said that they were just about the same. If I needed a new lipstick, I’d go to whichever one was closest, and I was a VIP shopper at both. A…
Why Your Company Needs a Nemesis
As a gamer, I know the value of competition. So when one of our clients saw a new competitor spring up, I felt a heady mixture of adrenalin and joy. Someone to take down! I’m joking, of course. Sort of. They say that one Walmart executive used to keep pictures of competitors on the walls…
Game of Thrones — er, Clients
I want to begin by pointing out that I love all of our clients. Now that I’ve made that clear, I have to share with you this very funny infographic. The Game of Thrones series is amazing, and it deserves the sincerest form of flattery — here provided by Infographic World. In an example of…
What’s Your Strategy?
We heard someone recently expressing disappointment with a marketing initiative they had tried. “Tried” is the right word here, and it often is in marketing. Someone sells you an idea, you figure you’ll try it out, and at the end of the campaign you’re disappointed by the ROI. So you move on to something else.…
Can You Put Your Toe in the Water?
Sometimes we have clients who want to put their toes in the water when it comes to digital marketing. They want to put up a near-free website or do without a website entirely. They want to try $5.00 a day on cost-per-click ads. They just want to do social media. Often the idea is to…
Traffic Metrics and Business Websites
Traffic to your website: it’s one of the most common metrics for website health, one of the things you will always see in your analytics reports, and one of the things people brag about. Is it a good metric for business? Yes and no. No, because… more traffic without more sales just means more people…