Rosamond Haden
Style, Fashion,and Digital Marketing
If you want to be in fashion this fall, grab a black leather T shirt, cropped white pants, and a wooly pink statement coat. Style is different. It’s not about looking like everyone else or having the statement piece of the moment, and it doesn’t change from season to season. Advertising is like fashion: it…
Reframing Social Media
A client was telling us that he doesn’t want to post often on social media, because he doesn’t want to bother people. He doesn’t want to lose friends, fans, and followers by taking up all their time. There are two things going on here. People dislike ads, and are letting advertisers know by setting their…
Social Media Strategy for Suppliers
We enjoyed talking with Saturday Morning Meeting for Suppliers’ Andy Schuch for the SMM4S Social Media Special. One of the points that came up in the conversation was how you get started with a social media strategy. The best starting point is always your goals for your business. You need to identify what you’d like…
Ongoing Strategy vs. Campaign
We know that an ongoing strategy of regular high quality blogging, consistent social media use, and thoughtful linkbuilding will lead to increased traffic at a website. We know this not only from our own experience with many websites, but also from experiments with our lab sites and research reported elsewhere. We can say this with…
Not in Analytics?
We’re finally getting through all the year-end analytics reports, and most of them have been fairly predictable: increased traffic, increased engagement, seasonal patterns, a few interesting questions…
Pumpkin Spice, Cranberry, and ?
Pumpkin pie spice was one of the first convenience foods in the mid 20th century, bundling cinnamon, ginger, nutmeg, allspice, and cloves together into one jar — in the right proportions for pumpkin pie –for cooks too lazy to measure the spices out separately. In the 1960s, it came to be known as pumpkin spice,…