Rosamond Haden
Social Media vs. SEO
Let’s pretend that you want your website to perform better, and you have a limited budget for digital marketing. Not pretending? No matter how many resources you have or how great business is, you want to make sure that you get the most for your marketing dollar. For some website owners, planning how to divide…
Web Content Responsibility
Coca-Cola is being sued. The lawsuit charges that the Coca-Cola company knows its sugary drinks are unhealthy, and that it has been deceiving consumers into thinking otherwise. Conversations about the lawsuit include several common viewpoints: Everybody knows that Coke is bad for you, so this is a matter of personal responsibility. Coke is no worse…
HiPPos
I learned about HiPPos in a Ted talk — not the hippopotamus, of course, but the acronym for “HIghest Paid Person’s Opinion.” The term springs out of the frustration of gathering and analyzing data and coming into a meeting with a strong data-driven recommendation… only to discover that decisions are made by HiPPOs, not by…
The DMCA and You
The Digital Millennium Copyright Act or DMCA is the set of rules covering copyright in the digital age. It became law in 1998, and we’ll all agree that technology has changed since then. A group of high-profile artists and publishers has been lobbying for changes, most recently with a letter to Congress which they’ll also…
Latest SEO Tip!
Have you tried velaterapia? That’s the Instagram sensation that involves twisting hair and then singeing it with a candle flame. In theory, it sort of cauterizes split ends, and gives you healthy hair with no loss of length. In practice, it’s a lot like that latest SEO tip people get excited about — a weird…
Do You Have a Sales Page or a Website?
We were recently approached by a company with a specific idea for online marketing: a single web page with the company’s offers front and center. In other words, a sales page. They actually had a sales page online already. It was a typical sales landing page, with a single clear call to action and an…