Rosamond Haden
Understanding Your Conversion Rate
How many visitors does your website need? The short answer might be “More!” but the long answer is something more like, “Enough to meet your business goals.” How much is that? It depends on two things: your goals and your conversion rate. Say that one of your goals is to get newsletter signups. And say…
Design over Function
I went to a favorite brand’s website recently to do some holiday shopping, and discovered that they had a new website since I had last visited. It’s a beautiful website, with lots of great photos and some interesting animation, which I always appreciate. The layouts on every page were sophisticated and elegant. I could see…
The One Digital Marketing Essential for Health and Wellness Professionals
A common mistake for small businesses is thinking that you are too small to need a website. There was a time when this may have been up for debate, but now the internet is interwoven with daily life. If you own a business, you need a website. An optimized website is the most important digital…
Your Website and Your Online Presence
Jeremy, Rebecca, and I talk about your online presence in the video below. We begin with examples of organizations that realized their websites needed significant updates as a result of the pandemic. This has been true for so many of us. Either the pandemic has caused changes in direction that require a change in our…
The Healthcare Content Marketing Cycle
Healthcare content marketing is very effective and produces good ROI. It’s a robust marketing strategy that supports patient education and benefits the community while helping to streamline your business practices at your healthcare facility. But you can’t “do” healthcare marketing today and cross it off your list. You really need to think of it as…
Content Marketing Step by Step
Content marketing is highly effective — if you do it right. Providing valuable content allows you to reach a wider audience and it’s one of the most cost-effective marketing tools. You also have the advantage of actually being able to measure your results (if you have your analytics set up properly). The trouble with content…