Rebecca Haden
Marketing Like Pepsi
When Pepsi (or Coca-Cola — I don’t care) make a marketing plan, they are secure in the knowledge that the great majority of their visitors know these two things: what they offer how to get it Practically everyone is aware that Pepsi is a soft drink. They know how to go to a store and…
A New Website for a Health Coach
We’ve created a beautiful new website for a Washington state health coach. Our client has been a professional chef for many years and is ready to add nutrition and alcohol coaching to her career path. Our goal was to create a website that would represent her in a very authentic and positive way. We built…
Is It a Sign — or Behavioral Targeting?
One of my students told me a story about his wife. She was thinking about going to cosmetology school, and had been researching online. He got a call from her the next day, because she had been on Facebook and an ad for cosmetology school had popped up. “It’s a sign!” she said. Actually, it…
Lost Web Traffic? Celebrate!
We’ve been seeing falling web traffic at a lot of web sites. While we’re not actually ready to celebrate, it’s becoming increasingly obvious that this is something bigger than normal traffic fluctuations. Looking at all the changes we’ve seen recently in search behavior, — including generative AI search like Google’s Bard and Bing’s Sydney as…
Set Traffic Goals for Your Website
As you set your SMART goals for your website, you might consider ROI, conversions, sales, signs of thought leadership, email signup, lead generation, time and money spent to keep your website fresh, patient education and customer service, and many more jobs your website can do. But you should also include traffic goals among your website…
Pink Websites
While leafing through my review copy of The Web Designer’s Idea Book: The Ultimate Guide To Themes, Trends & Styles In Website Design , I realized that pink, like orange and yellow, is an unpopular color on the web. In fact, the safest generalization you can make about pink websites is that the owner of…