Rebecca Haden
Content Marketing ROI or ROT?
I’m not sure who came up with the acronym ROT to describe content that is redundant, outdated, or trivial, but it’s a good acronym. When you’re thinking about the return on investment of your content marketing efforts, it makes sense to clean up the content you currently have on your website. We’re working right now…
Choosing Keywords: The Basics
Putting a list of keywords into the header of your website — along with your title and description — is a waste of time; Google ignores that list. However, you must still put time, thought, and effort into choosing a list of keywords. Search engines won’t pay attention to your list of keywords, so don’t…
Niche Keywords
How narrow should your niche keywords be? Let’s step back a minute and unpack the question. Keywords are the terms people use to look for the goods and services you have to offer. For example, people with rotator cuff pain are likely to start looking for help with the term “shoulder pain.” If your practice…
Your Visitors Care about Privacy
Chances are very good that your visitors care about digital privacy. Pew Research tells us that 81% of Americans are concerned about what companies do with their data. 67% don’t know what companies do with their information. 73% say they have no control over these things. So you can safely assume that your visitors are…
Digital Marketing for Medical Tourism
What do Puerto Rico, Spain, Thailand, and Arkansas have in common? Medical tourism. Or rather, the combination of high quality medical care, low costs, and beautiful scenery that makes a place suitable for medical tourism. Medical tourism is the increasingly common practice of choosing a place like Little Rock or San Juan for elective surgery.…
Digital Ads for Medical Practices
Marketing for medical practices can be complex. It can also be different from traditional advertising. Digital ads for medical practices rarely center on low prices and seasonal sales. You can’t expect to create demand for knee replacement surgery with an exciting ad campaign. But digital ads, like Google Ads, are actually perfect for doctors and…