Rebecca Haden
The Work in Progress Website
You need a website. You have a business or an organization that is doing things and needs to communicate with people, so a website is a must. You should get your domain as soon as possible, because a .com or .org is still the most valuable, and they’re going fast. The value of your domain…
How Long Should Your Web Content Be?
I taught college writing for decades, so I’m very familiar with those words: “How long does it have to be?” The correct answer: “As long as it needs to be.” This is the right answer for web content, too — with a little difference. While for a research paper or an essay, the rule is…
Is Your Website Too Wordy?
Is your website too wordy? Can a website be too wordy? The big problem with the term “wordy” is that it means different things to different people… at different times.
Christmas Creep and the CPG Website
“Christmas creep” is the evocative name journalists have given to the practice of beginning holiday marketing early — October 1st is considered the line in the sand, but Walmart and Amazon sent out holiday toy lists in September this year. 64% of holiday shoppers did their Christmas shopping in October or earlier this year….but 15%…
Basic Rules for Sales Pages
Sales pages are not the same as other pages on your website. These are the pages that are supposed to sell something, and most websites have them — or should have them. Follow the basic rules for sales pages and you will see an increase in conversions. We’re not talking about the pages that have…
Blogging for Spas
Blogging is the most effective tactic for improving your website’s SEO. Search engines value fresh, high quality content. Your human visitors value entertaining and informative articles at your website. People looking for goods and services usually start by searching for more general information. Your blog allows you to answer those early questions, and then to…