Rebecca Haden
Page by Page: About Us
The About Us page may be the most misused page on the average website. Some designers use it as a catch-all for all the random things the client wants, as though no one would ever look at it. Some site owners use it as a “Why choose us?” page, as though everyone would look at…
Page by Page: Your Homepage
For most websites, the home page is the most popular landing page, the most popular page, and the only page a lot of visitors see. And yet visitors may give your website only 4-12 seconds before they decide whether to stay or leave. Your homepage has to stand up and say, “Hi!” The example above,…
Marketing to Snobs
While we were traveling to a conference once, Rosie told me I was a tea snob. True, I was bypassing the teabags in the hotel room for my preferred brand, an ample stock of which I had brought with me. Equally true, I choose which restaurant to visit for breakfast based on the quality of…
Basic Linkbuilding for Today
Linkbuilding is one of the most important things you can do for your website; that’s been true since the Google algorithm was first developed, and it’s still true today. Basic methods for linkbuilding have changed somewhat since then, though. Here’s a step by step guide to the essentials of linkbuilding right now: Have a good…
SEO Pitfall: Avoid Overoptimizing
“Optimize” means to make something the best it can be. Search engine optimization is about making your website communicate as well with search engines as it possibly can. So how could anything be overoptimized? Wouldn’t overoptimizing your website mean that your website would be too good? That’s not what Google’s overoptimization penalty is about. An…
Trying Out AnalyticsWP
We’re long-time users of Google Analytics and Jetpack Stats, and we haven’t used other analytics in a few years. There is a new analytics plugin for WordPress, though, which seems as though it might be a real winner. We’re going to compare it with GA and Jetpack in this post, because those are the programs…