Rebecca Haden
A Perfect Buyer Persona
Meet Joe. He’s marketing director for a biotech firm. His background is in marketing, not tech, but he’s aware of the value of digital marketing and has a realistic understanding of how it works. He has a small staff or no staff at all, and he’s a busy guy. While he works for a company…
Tool Tryout Tuesday: Fotor
When Fotor contacted me to ask for a review of their online photo editor I actually thought they were Foter, a tool I reviewed here years ago, which no longer exists. Not realizing that Foter had disappeared into the ether, I thought it was high time for an update. In fact, Fotor is a very nice…
COVID-19 Confusion
The Pew Research Center tells us that 85% of Americans wear masks when they’re out and about, but some people continue to resist. It’s a small effort, the data in favor of it is overwhelming, and yet there are people who fail to or even refuse to wear masks. Even more wear them incorrectly. It’s…
Walmart Connect Competes with Google
Walmart sells ads. You might not have known this; Walmart’s ad sales make up just 1% of its business, compared with Amazon’s 6%, Google’s 71%, or Facebook’s 98%. But Walmart sees 150 million customers each week and collects a lot of data on those customers. Opening its platform to ads placed across the internet —…
Improve Your Email Open Rate
Is your email open rate a good metric for your website’s performance? It might not seem that way at first — and it might not be if your emails are not related to your website. However, if your emails are designed to bring people to your website, a change in your open rate can tell…
Improve Your Opt-in Rate
Measuring engagement at your website can be complicated. People interact with different kinds of content in different ways, and changes in time on page or bounce rate can have different causes. Looking at your opt-in rate can give you an additional, and often clearer, metric for your marketing. What’s your opt-in rate? Your opt-in rate…