Rebecca Haden
12 Review Sites for Your Business
72% of consumers in a recent survey said that they trust online reviews as much as personal recommendations from friends (hint: way more than they trust ads). The vast majority of consumers do research online before making a purchase, even if they buy in person, and many check reviews while they’re actually in a store.…
What’s the “About Us” Page For?
The “About Us” page on your website is one of the trickiest to plan. You don’t really want people to land on it first, so SEO isn’t the main issue. Conversion is central. The essential thing is to understand how people use this page. Many times, “About Us” pages are written as though they were…
Happy Administrative Professionals Day!
Administrative Professionals Day has a history going back to 1942. That history shows how the work of administrative professionals has changed — and how our attitudes have changed, too. This important day started out as “Take Your Secretary to Lunch Day.” It was extended to a full week so it would be easier to get…
SEO for Medical Practices
In order to maintain or grow your medical practice, you need to do some form of marketing. Right now, digital marketing makes the most sense. People looking for a doctor want a convenient location and someone who will accept their insurance. But faced with a list of options, they will go to your practice website…
Virtual Response to Pandemic Year 2
It’s a full year since the global COVID-19 pandemic was announced. Most of us have made changes in our lives — or had those changes made for us. For organizations, that has often meant moving into digital space faster than planned. Churches are live-streaming their services, local restaurants have added delivery or curbside pickup, and…
Top 5 Rules for Choosing Bloggers
We know how it is. You had a blog built into your website because you really expected to write a blog post each day. Maybe you even wrote a post the first day or two, but then things got busy, you ran out of ideas, and it just didn’t work out. You have one post…