Rebecca Haden
SEO and Inbound Marketing
I was talking with a client earlier. “I see people are coming to your new website,” I said cheerfully. We hadn’t been discussing SEO and inbound marketing, as it happened. We were looking at security issues, also important stuff. But I wanted to share the good news. “How are they getting there?” he asked in…
Online Appointments at Your Website
Whether you’re making appointments for your medical practice, booking seats for healthy living seminars, scheduling at your salon, or reserving rooms for your outdoor adventure weekends, your clients would like to be able to make those appointments online. Specifically, 72% of patients in a recent study said they want to be able to make online…
Using Competitors’ Names as Keywords
Keyword development is a very important task when you’re working on SEO. You need to identify your primary keywords, track down the best long-tail keywords to work on, and work to rank for that list. Once you have achieved some success, though, you can branch out and work on additional keywords. So how about using…
Website Vocabulary
Some years ago I wrote the content for a website that specializes in animal tissue and blood for research. We were working on terms like “mouse albumin,” “tyrosine hydroxylase,” and “tissue homogenates.” These are not common words that everyone will understand. They wouldn’t be everybody’s choice for website vocabulary. Another site was all about transporting…
Keyword Development Strategies
Identifying the right keywords for your website is the first step in working to improve results with search. Sometimes the right keyword is obvious: you sell organic vegetables, so use “organic vegetables.” Sometimes, however, it isn’t obvious at all. That’s when you need to work on keyword development strategies. Maybe you don’t know what terms…
What Should You Do with Your SEO Strategy Document?
Haden Interactive creates custom SEO strategy documents to guide you in your SEO strategy. One of our clients said that her strategy report is “dog eared and tea stained.” Another said, “There’s an enormous amount of information, and a lot of it might as well be in Hebrew.” Hebrew is not one of this client’s…