Rebecca Haden
Keeping an Eye on Your Website in Progress
Do you like the idea of letting your web team create your website while you go about your business, sometimes wondering with happy anticipation what it will look like? Do you look forward to the day your site is ready as you might look forward to your birthday, when you finally get to open all…
Relaunching a Website
MyFreshPlans.com is Haden Interactive’s lab site. We initially launched it in April, 2011. I had been working with Artsedge, the Kennedy Center’s educational website, and one of my jobs was to find good sites to link to for all the lesson plans I wrote. There I was with PageRank 8 links to hand out, and…
Clicky Analytics
Web analytics are extremely important. They give you the data you need to make data-driven strategic decisions about your website — and those are the very best kind. But there has been some upheaval in our usual favorite analytics programs recently. Jetpack stats is now a paid tool, and Google Analytics has become more difficult…
Page by Page: Contact
People don’t always use websites the way you might expect them to. The Contact page at your website is a great example of the importance of this principle — and why it so often gets in the way of creating the best website content. The innocent site owner often expects people to treat a website…
Page by Page: Authority
People come online at many different points in their purchase decision process: when they realize they have a problem, when they’re exploring possible solutions, when they’re ready to decide on a solution, when they want something and want to dream about it, when they’re browsing, when they’re ready to buy, and all points around and…
Page by Page: Goods and Services
There are many possible decision points in a website: some visitors will catch your phone number on the homepage and give you a call, some will read your blog posts and respond to the calls to action included in them, and some will browse your whole site and then go to your Contact page. One…