Rebecca Haden
A New Ecommerce Website
We’ve just launched a new ecommerce website for a long-term client. Ecommerce websites can be different from other website builds. One reason is because they have such clear goals. When we ask — and we always do — “What do you want people to do when they visit your website?” we know that there are…
Increasing Ecommerce ROI
Ecommerce can be a source of market research data, a service to your customers, or a way to encourage consumers to buy your products in brick and mortar stores — but you certainly also want it to lead directly to sales and revenue. Ecommerce ROI is probably your most important metric for your website if…
How Do You Get Traffic to Your New Website?
We were recently asked a question that we see all the time at forums and hear in presentations: “How do you get the first traffic to your new website?” Friends and family The most recent version of this questions asked us how we first got traffic to our lab site, FreshPlans. “Friends and family?” the…
Propagation
Launching a new website can be stressful. It shouldn’t be, actually. By the time you launch your new or redesigned website, you’ve done all the hard work of planning your website, communicating with designers and copywriters, making decisions about many options, and approving the site. The hard work of building the site is past and…
Meet the Openverse
Openverse is a new offering from the people who brought you WordPress. It’s a sharing platform for images and audio right now, though there are signs that they might add other types of content in the future. This is part of one of the Big Picture Goals for WordPress: “Support open source alternatives for all…
Rent or Own: Your Online Presence
Do you rent or own your online presence? You own your website — unless it’s a monthly subscription site. You have complete control over how it looks and sounds, you can leave it up or take it down as you please, and you can store the files on your computer and move it somewhere else…