Rebecca Haden
Setting Your Google Ads Budget
One of the great advantages for Google Ads is that you can set your own budget and pay only for actual interactions with prospective customers. With traditional print or broadcast advertising, you will pay the asking price or you may be able to negotiate a price but you cannot set your own price. You pay…
CPC Quality Scores
Tami Dowers, who was the paid search person at a company where I served as the organic search person, once told me that Google Ads is like an auction where whether you get the chair depends not only on what you’re willing to pay but also on how the chair will look in your living…
Tool Tryout Tuesday: Neuroflash
We’ve tried out several AI chatbots. They’re all much of a muchness, frankly, although they are certainly better than they were a couple of years ago. We’re going to bring you one more review, though, since people seem to be fascinated with these tools. Maybe you are also fascinated with these tools. If so, you’ll…
How Will AI Affect Your SEO Strategy?
We’ve written before about AI text generators, specifically from the point of view of content marketing. Now, however, these AI tools are being discussed as game changers for search. We’re all about search. We know that having a beautiful website with compelling stories and urgent sales pitches does nothing if your target audience doesn’t see…
A Website Redesign
Does your website need a redesign? A website redesign can do a lot of good things for you, but it can be hard to decide when it’s time to make the leap. Here are some questions to consider. Do you need a technical update? There are often warning signs when your website is near end…
Avoiding Lost Posts
A client recently told me that she was concerned about losing her favorite posts. What’s a lost post? For this client, it could be a great post from the past. Particularly excellent blog posts from years past needed to be readily available, she felt. It took a little back and forth to find out what…