Rebecca Haden
Do You Need a Web Analytics Pro?
You definitely need web analytics if you have a website, even if you’re not ready to do anything with them. Install Google Analytics and let it quietly collect data in the background so you’ll have some data when you’re ready to make decisions. But what’s next? Do you need an analytics pro to get from…
Long Form Content for SEO
What is long form content? People have different definitions of long form content. In plain English, long form content refers to articles, blog posts, eBooks, white papers, guides and other types of copy with a high word count. What’s the minimum word count for long form content? Some say 1,200 to 1,500 words, others say…
Website Maintenance: the Least You Can Get Away With
At a meeting once I was talking casually with a businesswoman. She told me, as people often do, that her website just didn’t do anything at all for her. I’ve never seen her website, but she told me that she had access to it — that is, she could update it herself. “Updating it regularly…
Avoiding Copyright Trolls
We have received letters accusing us of copyright violation for the use of photos we paid for, photos in the public domain, and photos registered under Creative Commons licenses. We’ve been accused of copyright violations for things for which we had e-mails granting us permission to use and for photos we took ourselves. Unfortunately, since…
Are Stock Photos a Problem?
I have a love-hate relationship with stock images. On the one hand, I know they don’t look authentic. I used to be very adamant about not using stock iphotos on this site, and you will certainly never see a stock image pretending to be our team or any member of our team. On the other…
Who’s Taking Care of Your Website?
Probably not this guy. We have discovered, however, that many of our new clients have no idea who takes care of their websites. This picture seems to capture how they feel about the situation. Who’s taking care of your website? Let’s break it down. There are really only a few options: You have a webmaster.…