Rebecca Haden
Are Stock Photos a Problem?
I have a love-hate relationship with stock images. On the one hand, I know they don’t look authentic. I used to be very adamant about not using stock iphotos on this site, and you will certainly never see a stock image pretending to be our team or any member of our team. On the other…
Who’s Taking Care of Your Website?
Probably not this guy. We have discovered, however, that many of our new clients have no idea who takes care of their websites. This picture seems to capture how they feel about the situation. Who’s taking care of your website? Let’s break it down. There are really only a few options: You have a webmaster.…
Setting Your Google Ads Budget
One of the great advantages for Google Ads is that you can set your own budget and pay only for actual interactions with prospective customers. With traditional print or broadcast advertising, you will pay the asking price or you may be able to negotiate a price but you cannot set your own price. You pay…
CPC Quality Scores
Tami Dowers, who was the paid search person at a company where I served as the organic search person, once told me that Google Ads is like an auction where whether you get the chair depends not only on what you’re willing to pay but also on how the chair will look in your living…
Tool Tryout Tuesday: Neuroflash
We’ve tried out several AI chatbots. They’re all much of a muchness, frankly, although they are certainly better than they were a couple of years ago. We’re going to bring you one more review, though, since people seem to be fascinated with these tools. Maybe you are also fascinated with these tools. If so, you’ll…
How Will AI Affect Your SEO Strategy?
We’ve written before about AI text generators, specifically from the point of view of content marketing. Now, however, these AI tools are being discussed as game changers for search. We’re all about search. We know that having a beautiful website with compelling stories and urgent sales pitches does nothing if your target audience doesn’t see…