Rebecca Haden

Google Analytics has a new look! Known as GA4, the new reporting is quite a bit different from what we’re used to. In the new Google Analytics interface, Engagement has its own set of reports. You can see the various engagement metrics in Universal Analytics under the Audience Overview report. Number of sessions per user…

The new Google Analytics interface, G4, has a whole new set of Acquisition reports. Acquisition is all about where your website’s traffic comes from. This report shows how many of your visitors find you through Organic Search, how many are referred by links from other websites, what proportion find you through social media, how many…

The new Google Analytics experience starts, as the classic one does, with the Realtime report. This report shows the visitors who are currently on your website. As you can see from the screenshot below, showing our lab site, this report shows who is on your site right now, and the visitors who have been there…

Google Analytics has a completely new look! If you haven’t checked out the new Google Analytics experience, you might need a guide to help you along the way. What’s different? Here’s one Google Analytics report that may be familiar: the Acquisitions Overview report, showing how visitors found their way to our website.   We’re looking…

Google Analytics is shutting down their Universal Analytics and will offer only GA4. What does this mean for you? You need to set up GA4 analytics for your website We’ve written about the new Google Analytics before, and we have set it up for all of our retainer clients. You may not have set it…