Rebecca Haden

  Google’s Universal Analytics stopped working on July 1. If your current Google Analytics account uses the Universal Analytics interface, it is no longer collecting data. You should have migrated it to GA4 by the GA4 deadline, which was June 30. What if you didn’t? What should you do now? Did you get automatic migration?…

The Tech report at Google Universal Analytics gives you a lot of information about your visitors — and used to give more. It tells you the devices your visitors use, as well as their operating systems and browser choices. An operating system is something like Apple MacOS or Microsoft Windows. A browser is something like…

Continuing our examination of the reports in the new Google Analytics interface, we come to the User reports. There are two broad divisions: User attributes and Tech. The Overview of User Attributes begins with a map, which shows that we have visitors from 156 countries. It also gives us a quick update on the visitors…

We’re examining all the reports in the new GA4 interface, and we’ve come to the Retention report. This report shows how well you keep visitors coming back to your website. We begin with the proportion of new and returning users. We can see that this website has far more new users than returning users. This…

The new Google Analytics Monetization report is a completely new report; Universal Analytics didn’t show all this information unless you customized your dashboard to show it. Even then, it didn’t show it in one place. The new Monetization report lets you see at a glance where your revenue is coming from, whether you’re tracking ecommerce…