Rebecca Haden

Haden Interactive will be closed from noon November 25 through November 29 to observe Thanksgiving. We will be back in the office bright and early Monday morning. All our regular clients’ services will continue as usual. This has been a challenging year, but we believe that there is always something to be thankful for. We…

What are content clusters? A content cluster is a group of articles, posts, or pages designed to promote a single page for a designated keyword or keyword phrase. It’s an SEO technique that establishes rankings and thought leadership for your website’s important keywords. The concept of content clusters is simple. You create strong cornerstone content…

Healthcare content marketing serves two main purposes: improving patient education and making your healthcare website more visible and authoritative. While it’s easy to see the value of healthcare marketing, implementing an effective strategy is a little less obvious. Are you having trouble figuring out what healthcare content marketing would look like for your website?  Here’s…

We’ve discussed HIPAA-compliant blogging and HIPAA-compliant social media, but HIPAA-compliant influencer marketing is a different kettle of fish. Influencer marketing involves paying or otherwise compensating people to share their positive experiences with your prospective patients or customers. That compensation could be in the form of free products or special perks like extra access. It’s an…

Metadata, or meta tags, refer to the html code giving information about your website to machines, like browsers or search engines. Metadata isn’t usually visible to people looking at your website. (There’s one important exception, discussed below.) It’s machines talking to machines. Back in the mists of time, like 2005, you could have a website…