Rebecca Haden
Metadata for SEO
Metadata, or meta tags, refer to the html code giving information about your website to machines, like browsers or search engines. Metadata isn’t usually visible to people looking at your website. (There’s one important exception, discussed below.) It’s machines talking to machines. Back in the mists of time, like 2005, you could have a website…
Social Media Repetition
Social media promotes your content, helps you engage with patients and clients, and can even help your website’s SEO. So how original does your social media content need to be? Is social media repetition a problem? It depends on the kind of repetition. For social media, there are a lot of possibilities. Let’s look at…
Goodbye, Instagram Likes!
Instagram accounts around the world have been losing their Likes — not the Likes, themselves, but the count of likes, as seen in the screenshot below. Instagram Likes continue to be visible to account owners and they are used for analytics, but you can no longer see that a post has had a specific number…
Social Media and Medical Misinformation
In an essay in Nature, Heidi Larson, director of the Vaccine Confidence Project at the London School of Hygiene & Tropical Medicine, wrote: “The deluge of conflicting information, misinformation and manipulated information on social media should be recognized as a global public-health threat.” You might not be thinking of it that way, but a recent…
Stopping Bad Robocalls Act
The House Energy and Commerce Committee is working on a new bill called the “Stopping Bad Robocalls Act.” The title is interesting, because it seems to assume that there are good robocalls. Most consumers don’t agree. Robocalls are phone calls made by a bot rather than a human. You might receive these calls. “Hi, this…
Health Information Online: Battling Sleep Myths
Sleep Health, the journal of the National Sleep Foundation, features a myth-busting article this month. A group of researchers from a number of institutions checked out 8,000 websites sharing information about sleep and identified 20 sleep myths which had two important things in common: lots of people believed those myths, and experts said they were…