Rebecca Haden
SEO and Search Intent
One of the most important factors to consider in your SEO strategy is your ideal customer’s path to purchase. If you’re offering a Zumba dance program that helps with joint pain, you need to think about everything your ideal customer does between beginning to feel concerned about joint pain and choosing to sign up with…
Blog Post Popularity
A client recently asked about blog post popularity at her website. She’s a hands-on client, and often suggests topics for us to write at her blog. Yet she continues to see that the strongest drivers of traffic are evergreen posts on basic questions. This is often true. If you’re a veterinarian, you’re likely to see…
Happy Thanksgiving!
Haden Interactive will be closed from noon November 25 through November 29 to observe Thanksgiving. We will be back in the office bright and early Monday morning. All our regular clients’ services will continue as usual. This has been a challenging year, but we believe that there is always something to be thankful for. We…
Content Clusters
What are content clusters? A content cluster is a group of articles, posts, or pages designed to promote a single page for a designated keyword or keyword phrase. It’s an SEO technique that establishes rankings and thought leadership for your website’s important keywords. The concept of content clusters is simple. You create strong cornerstone content…
Healthcare Content Marketing: 10 Types of Content
Healthcare content marketing serves two main purposes: improving patient education and making your healthcare website more visible and authoritative. While it’s easy to see the value of healthcare marketing, implementing an effective strategy is a little less obvious. Are you having trouble figuring out what healthcare content marketing would look like for your website? Here’s…
HIPAA-Compliant Influencer Marketing
We’ve discussed HIPAA-compliant blogging and HIPAA-compliant social media, but HIPAA-compliant influencer marketing is a different kettle of fish. Influencer marketing involves paying or otherwise compensating people to share their positive experiences with your prospective patients or customers. That compensation could be in the form of free products or special perks like extra access. It’s an…