Rebecca Haden
Choosing Photos for Your Website
We’re putting the finishing touches on a website for an educational initiative, and adding those touches has brought up a lot of points about photos. Big photos are popular on websites, even trendy. The site owner for this website showed us a number of sites she likes, and nearly all had a big photo as…
Expanding Your Email Marketing List
Pam Neely’s ebook 50 Ways To Grow Your Email Marketing List is a practical compendium of ideas. She divides her 50 tactics among six basic strategies: Get more opt-ins at your website. Gather subscribers from social media. Use search and other people’s websites. Take action in the real world. Create emails people will want to…
Avoiding the Blogging Death Spiral
In Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time , Mark Schaefer and Stanford Smith describe the “blogging death spiral”: Recognizing that blogging is good for your website and your company, you begin blogging for your business. Without knowing what you’re doing (and the book is certainly…