Rebecca Haden
Internal Links and SEO
How are the internal links at your website? Do you have a wild jungle of links built in the days when people believed that the sheer number of links on a page was a useful metric? Do you have broken links that should take visitors to information about your goods and service, but don’t? Internal…
Purpose: What’s Your Website For?
Whether you’re having your first website built, spiffing up one you’ve had for a long time, or creating a strategy to get the most out of your current website, it’s good to think occasionally about your website’s purpose. Chances are good that it does — or should do — all three of the things described…
Local Search and Franchises
When we prepare to build a website for a local company, we begin by checking out the competitive landscape. One of the tools we use is Spyfu, software which shares estimates of the performance of almost every website you can think of. The main overview tool checks how your website stacks up against online competitors.…
Your Website Mockup and What to Do with It
When you have a website built, one of the first pieces of work you’ll see is a website mockup. A mockup is a picture of a website showing the homepage and possibly an interior page. It’s a picture, not a webpage, so the navigation links won’t work. It might use your actual content — pictures…
Should You Pay for Jetpack Stats?
If you have a WordPress website, you might have seen this announcement recently in your admin area: It’s a paywall for Jetpack stats, the WordPress analytics tool. Jetpack is allowing noncommercial sites to continue using the stats for free, but requiring a paid upgrade for anyone using their WordPress site to promote a business, serve…
How Will New Tech Laws Affect You?
Google and Facebook might have to pay journalists whose websites show up in search. TikTok might be banned in the United States. Consumers will be able to opt-out of targeted marketing. How will these and other proposed bills affect ordinary people who use websites for business or other kinds of public communication? Short answer: who…