Rebecca Haden
Forbidden Words for Healthcare Websites?
The Centers for Disease Control have been given a list of seven “forbidden words,” according to the Washington Post. The taboo was apparently handed down by the federal Department of Health and Human Services, in preparation for budget requests. It has been suggested that HHS is giving the same list to other healthcare agencies. Here…
Pantone 2018 Color of the Year: Ultraviolet
Purple — the color of the cosmos, Pantone tells us, the color of mysticism and spirituality, artistic brilliance, technology, and the future. International color experts at Pantone choose a special Color of the Year each year that they think characterizes the coming year. They predict that their chosen color will show up in clothes, household…
Happy Thanksgiving
Haden Interactive will be closed until Monday to give our team a chance to celebrate Thanksgiving. Have a happy and relaxing holiday!
HIPAA Compliance: Website Users
When it comes to HIPAA compliance, website users may be the last thing you think about. Health care marketing has to consider HIPAA compliance in quite a few areas: HIPAA compliant blogging HIPAA compliant social media HIPAA compliant email marketing But the security of your website isn’t generally up to the marketing department. Someone else…
Getting Contact Permission
What would you like your website to do for you? Do you want your patients to make appointments more regularly? Do you want a chance to help them understand why additional procedures are worth the expense? Maybe you want more patients, whether that means bringing in the new parents served by the OB-gyn down the…
Does Your Practice Website Need a Glossary?
If your website is stuffed with jargon and arcane medical terms, you need to fix that. Here’s some inspiration: Content Marketing with Medical Terms Jargon at Your Website Reading Levels at Your Blog Dumbing Down Your Website Readable Healthcare Content But sometimes a tibia is just a tibia. And sometimes unfamiliar terms need to become…