Rebecca Haden

Many of our clients are already demonstrating thought leadership in their communities. They are the people who get calls from the legislature asking their views on policy. They end up on local news programs, they’re quoted in local newspapers, they win awards. If you’re in this position, you — or your marketing director — probably…

Google uses hundreds of factors to decide which website to show to a searcher. The details of the algorithm used for this decision making are secret, like Coca-Cola’s recipe, but Google isn’t shy about sharing the most important elements: content, links, and RankBrain. Content is King. Links are the next most important element. That’s Google’s…

Forbes ran a story with a clickbait headline — “6 Reasons Why SEO Might Not Be Right for Your Business” — and a downright bizarre #1 on the list: low search volume. “There’s not much point in achieving first page Google rankings for keywords that are searched for only a handful of times a month,”…

When you search at Google.com, Google will suggest more specific kinds of searches. Depending on the word or phrase you search for, Google thinks that you might want to see images, videos, shopping options, flights, or even personal results. (Yeah, I had also never tried this option. You’ll see your Google photos, gmail, browsing history,…