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Rebecca Haden
Settings in Gutenberg
In our article on Posting in Gutenberg, we told you how you can create a blog post like the ones you normally create in the current (or Classic) editor. We also shared a sample post built in Gutenberg by choosing different types of blocks: We don’t think this looks good at all. However, you can…
Pay for Google Maps?
Google has essentially mapped the entire world, something human beings have been risking their lives to do for centuries. Take a moment to marvel at this incredible feat. Then think about the interactive Google map you have embedded at your website. Google now expects website owners to pay for Google maps. Sort of. The cost…
Basic Health Information at Your Blog
Healthcare content marketing increases the value and visibility of your website, brings in new patients, brings established patients in more frequently, makes patients aware of services you offer, helps recruit new team members — and gives healthcare marketers an opportunity to help increase health literacy. Research shows that the internet is now the top source of…
Is Healthcare Marketing Necessary?
You won’t find many industries in which people debate whether they should do some marketing. The healthcare industry is one of those fields, though. You can still find people considering whether healthcare marketing is ethical, and we meet quite a few healthcare professionals who wonder — is healthcare marketing necessary? Some people believe that medical…
Is Politics Part of Google’s Algorithm?
Recently, President Trump tweeted concerns that Google is making him look bad. Google search results for “Trump News” shows only the viewing/reporting of Fake New Media. In other words, they have it RIGGED, for me & others, so that almost all stories & news is BAD. Fake CNN is prominent. Republican/Conservative & Fair Media is…
The Ghost-written Blog
One of the biggest controversies about blogging is whether it’s important for your organization’s thought leaders to do their own blogging, or whether it’s smarter to have a professional blogger. There’s no controversy about the value of blogging. A new collection of statistics from Hubspot shows us the same kinds of numbers we usually see:…