Rebecca Haden
A New Website for a Preschool
We’ve built websites for quite a few preschools by now. The most recent is for a local school that serves families with kids from babies to kindergarten, plus summer programs for elementary school children. The school had a website which they had built in-house. It presented the information they needed to share, but didn’t show…
Trying Out Yoast Progress Planner
Yoast has a new plugin, the Progress Planner. It gamifies keeping your website up to date. Here it is right out of the box: You can see an initial score of 5. We have not seen anything lower than that. You can also see right away how many plugins you have and whether any need…
Do Your Google Ads Affect Your SEO?
As a general rule, anything that is easy to manipulate will not affect search engine optimization. Think about it: if your traffic made your website rank higher, you could hire someone or program a bot to click through to your website and climb up in rankings just by doing that. Equally, if you could improve…
Is Google Analytics a HIPAA Threat?
Google Analytics is not HIPAA compliant. Does that mean you should not use GA if you are subject to HIPAA? Is Google Analytics a HIPAA threat? First, let’s be clear on what it means to be HIPAA compliant. Your desk is not HIPAA compliant. Your computer is not HIPAA compliant. Neither is Google Analytics. Here’s…
More Keywords for Your Google Ads?
Developing a list of keywords is the first step in plenty of digital marketing strategies, including Google ad management. But how many do you need? And should you keep adding them to your campaigns as you go along? New keywords for your Google ads can be beneficial, but if that’s your go-to strategy, take a…
More Spam
Recently we’ve had a couple of clients reach out to us in alarm because they are seeing more spam. They see more spam comments, more spam subscriptions, and more spam emails. It’s not their imaginations. Check out some statistics: Americans received 225 billion spam texts in 2021, a 157% increase over 2021. 56.5% of all…