July 2013
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Exit Your SEO Time Machine Slide Deck
Get Out of Your SEO Time Machine! from Rebecca Haden Below you will find the slides from my Word Camp Fayetteville 2013 presentation. SlideShare lost the animations and compressed the text to the point of overlapping in some cases, but we all agreed to upload to SlideShare. If you’d like to see the slides in…
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WHYAnalytics from Visual DNA
Google Analytics is our go-to here at Haden Interactive. We’ve run into an interesting new analytics tool, though, which does quite different things from GA. WhyAnalytics doesn’t tell you how many visitors you’ve had with anything like accuracy, and it doesn’t tell you where your visitors come from or what they do at your website.…
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Making a Messaging Persona
According to CBS, an average American consumer may see 5,000 ads a day. They’re not going to pay attention to most of them. Setting your brand apart is necessary to get them to pay attention to you instead of someone else. A persona, or a role you use when communicating with customers, can help you…
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Website Redesign… for WordPress
Redesigning a WordPress website can be a bit different from redesigning other kinds of websites. In a WordPress site, your content is separate from your design. The design is served up when visitors arrive and the content is called in. Admittedly, this can be hard to imagine. I’m reminded of Dave Barry’s objection to the…
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New Site for Innovation in Education
On Friday, we launched the website for the University of Arkansas’s Office of Innovation in Education. The OIE works with K-12 in Arkansas, supporting teachers, administrators, parents, students, and communities in bringing new approaches to education. This is a cause that’s dear to our hearts, so we’re particularly excited about this website. The site features…
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Online Marketing to Millennials
We like to write to someone particular when we’re writing marketing materials. We do research and develop one or more personas. We don’t like to overgeneralize. That said, we also respect data, and there is some interesting data out there on Millenials, the demographic group that is currently graduating from college and heading into the…