June 2013
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Shortstack Highlights Your FB Posts
Facebook can be a great place to strut your stuff for customers and engage with your fans. Unfortunately, we don’t have much control over Facebook. Shortstack is a fremium utility that lets you take control at Facebook without requiring special skills. Shortstack has a nice collection of templates for its free accounts, ranging from special…
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What Makes an Image Pinnable?
Social media powerhouse Pinterest is a bookmarking tool that works much like a cork board mixed with social media. Instead of ripping photos out of magazines, users pin images from webpages across the internet to their virtual boards. Users can follow others and see their pins on a main feed, search for other pins, and…
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WP Websites Step by Step, by C. Jones
We’re a WordPress shop, and definitely big fans of WordPress. We find that, for our clients who like to have a hands-on relationship with their websites, Word Press is much easier and friendlier than other content management systems. We also find that it’s faster for us — and therefore less expensive for clients — to…
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Choosing Photos for Your Website
We’re putting the finishing touches on a website for an educational initiative, and adding those touches has brought up a lot of points about photos. Big photos are popular on websites, even trendy. The site owner for this website showed us a number of sites she likes, and nearly all had a big photo as…
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Expanding Your Email Marketing List
Pam Neely’s ebook 50 Ways To Grow Your Email Marketing List is a practical compendium of ideas. She divides her 50 tactics among six basic strategies: Get more opt-ins at your website. Gather subscribers from social media. Use search and other people’s websites. Take action in the real world. Create emails people will want to…
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Avoiding the Blogging Death Spiral
In Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time , Mark Schaefer and Stanford Smith describe the “blogging death spiral”: Recognizing that blogging is good for your website and your company, you begin blogging for your business. Without knowing what you’re doing (and the book is certainly…